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Studieboeken (838)
The Psychology of Advertising / 4th Edition
2025 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Shareholders, Strategy and Value Creation
The Case of the IT Sector
2025 || Paperback || Wojciech Muras e.a. || Taylor & Francis Ltd
The book presents a multi-dimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study as it is one in which modern technologies are essential.
Contemporary Selling / 7th Edition
Building Relationships, Creating Value
2025 || Paperback || Mark W. Johnston e.a. || Taylor & Francis
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Digitization, Trust and SMEs
2025 || Paperback || Anna (Jagiellonian University Wziatek-Stasko e.a. || Taylor & Francis Ltd
This book exposes two inspiring research categories: digitization and trust. This volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of management of technology and innovation, organizational studies, and leadership.
Lean Leadership for Healthcare
Approaches to Lean Transformation
2025 || Paperback || Ronald G. Bercaw || Taylor & Francis Ltd
The second edition of this Shingo Prize winning book builds and expands on the first edition. The core of the book remains the same, however, the results have been updated and made more current given access to better data and enhanced use of the electronic health record.
Sustainability Management
A Systems Approach
2025 || Paperback || Ana Cristina Siqueira e.a. || SAGE
Ethical Theory and Business
2024 || Paperback || Denis G. (University of North Carolina Arnold e.a. || Cambridge University Press
Integrating new theoretical readings, over twenty new case studies on current business scandals, and updated legal cases, Ethical Theory and Business guides students to a rich understanding of business ethics, corporate responsibility, and sustainability. The tenth edition includes both of state-of-the-art normative and social science perspectives.
Designing Dynamic Organizations
2001 || Paperback || Jay R. Galbraith e.a. || HarperCollins
Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.
Creating Effective Teams - International Student Edition
A Guide for Members and Leaders
2021 || Paperback || Susan A. Wheelan e.a. || SAGE
