Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

*A Foyles Top 10 Read for March and one of Glamour's Best Books of March*

Longlisted for the inaugural Women's Prize for Non-Fiction

'A galvanising takedown of neoliberalism's "free market" logic, one rooted in as much history as it is in current events' NAOMI KLEIN

'A must-read for anyone keen to put the demos back in democracy' YANIS VAROUFAKIS

Everything you know about capitalism is wrong.

Free markets aren't really free. Record corporate pro­fits don't ...

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...

Written by experts in the field, this well-established book covers the core fundamentals of HRM, contemporary issues and contains a rich array of research-based case studies.

Learn management YOUR way with Williams’ “MGMT,” 13th Edition! Extensively updated to reflect the latest research in the field, MGMT, this edition makes concepts and theories accessible and relevant with timely, interesting examples of applications in real businesses. Now available with MindTap, the digital learning solution designed to help you think and act like a manager. With the textbook or on its own, MindTap allows you to learn on your terms.

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.