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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
2008 || Paperback || Peter Montoya e.a. || McGraw-Hill
The international bestseller--now updatedfor an even bigger, brand-savvy market
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Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
2024 || Paperback || Lee Cockerell || Ebury Publishing
Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.
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The Dynamics of Managing Diversity and Inclusion
A Critical Approach
2021 || Paperback || Gill Kirton e.a. || Taylor & Francis
The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level.
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Contemporary Logistics / 12th Global edition
2017 || Paperback || Jr. Paul Murphy e.a. || Pearson || ook als eBook
For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.
In it, readers see theory come to life through timely, pra...
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Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
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New Venture Creation / 3rd edition
2023 || Paperback || Paul Burns || Bloomsbury Publishing
Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...
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The 7 Habits Of Highly Effective People
30th Anniversary Edition
2020 || Paperback || Stephen R. Covey e.a. || Simon & Schuster
New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.
So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...
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The Lean Six Sigma Pocket Toolbook
A Quick Reference Guide tonearly 100 Tools for Improving Process Quality, Speed, and Complexity
2004 || Paperback || Michael George e.a. || McGraw-Hill
Vital tools for implementing Lean Six Sigma--what they are, how they work, and which to useThe Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides:Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each to...
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Strategic Management for Tourism, Hospitality and Events / 4th edition
2024 || Paperback || Nigel G. Evans || Taylor & Francis
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...
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Management and Cost Accounting / 8th edition
2023 || Paperback || Alnoor Bhimani e.a. || Pearson
This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...