Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...

Previous editions of this popular textbook offered an accessible and practical introduction to numerical analysis. An Introduction to Numerical Methods: A MATLAB (R) Approach, Fourth Edition continues to present a wide range of useful and important algorithms for scientific and engineering applications. The authors use MATLAB to illustrate each numerical method, providing full details of the computed results so that the main steps are easily visualized and interpreted.

This edition also inclu...

The first intersectional history of the Black and Native American struggle for freedom in our country that also reframes our understanding of who was Indigenous in early America

Beginning with pre-Revolutionary America and moving into the movement for Black lives and contemporary Indigenous activism, Afro-Indigenous historian Kyle T. Mays argues that the foundations of the US are rooted in antiblackness and settler colonialism, and that these parallel oppressions continue into the present. He...

Bursting with tools for analysing texts and structuring critical reviews, this book builds the reader's skills and confidence with critical reading and writing.

This new edition has been updated in-line with the latest NMC standards of proficiency for registered nurses and continues to provide nursing students with guidance on how to manage medicines safely and effectively when treating patients with mental health conditions.

Met de methode Scoren.info word je opgeleid voor een breed en boeiend vakgebied.

Van commercieel medewerker tot junior accountmanager, vestigingsmanager groothandel, assistent-manager internationale handel, intercedent en contactcenter medewerker. Allemaal functies die zich bezighouden met commercie, maar die hun eigen specialisatie kennen.

Steeds meer bedrijven zien de wereld als hun afzetmarkt. Exportmarketing moet zorgen dat ondernemers en consumenten in andere landen je producten kennen.

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EMPHASIZES CONCEPTS. Animal Behavior: Concepts, Methods, and Applications, Third Edition, uses broad organizing concepts to provide a framework for understanding the science of animal behavior. In an engaging, question-driven style, Shawn E. Nordell and Thomas J. Valone offer readers a clear learning progression for understanding and evaluating empirical research examples. FOCUSES ON METHODOLOGY AND THE PROCESS OF SCIENCE. Featured studies illustrate each concept and emphasize the experimen...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. How easy it was to lie to strangers, to create with strangers the versions of our lives we imagined. Ifemelu and Obinze are young and in love when they depart military-ruled Nigeria.

Self-assured Ifemelu heads for America. But quiet, thoughtful Obinze finds post-9/11 America closed to...