Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible.

Het Salestraject

Met de methode Scoren.info wordt u opgeleid voor een breed en boeiend vakgebied. Van commercieel medewerker tot junior accountmanager, vestigingsmanager groothandel, assistent-manager internationale handel, intercedent en contactcenter medewerker. Allemaal functies die vallen onder commerciële werkzaamheden, maar hun eigen specialisatie kennen.

In de commerciële sector komt het aan op verkopen. Het verkoopproces moet je plannen in logische stappen. Dat begint bij het werven...

Hoe ontstaan conflicten en wat kan men doen om er een positieve wending aan te geven? Wanneer zijn mensen in staat om hun kortzichtige eigenbelang ondergeschikt te maken aan gemeenschappelijke belangen die op termijn ook die van hen kunnen zijn? Hoe kan men groepen efficiënter doen samenwerken? Wat zijn de typische fouten die mensen maken als ze zich een idee proberen te vormen van elkaar, en hoe kunnen we tot een meer correcte beeldvorming komen? Welke mechanismen liggen aan de basis van so...

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...

By the author of The Handmaid's TaleNow a major NETFLIX seriesSometimes I whisper it over to myself: Murderess. Murderess. It rustles, like a taffeta skirt along the floor.' Grace Marks.

Female fiend? Femme fatale? Or weak and unwilling victim? Around the true story of one of the most enigmatic and notorious women of the 1840s, Margaret Atwood has created an extraordinarily potent tale of sexuality, cruelty and mystery. 'Brilliant... Atwood's prose is searching.

So intimate it seems to be wri...

English for Specific Purposes offers the teacher a new perspective on this important field. The main concern is effective learning and how this can best be achieved in ESP courses. The authors discuss the evolution of ESP and its position today; the role of the ESP teacher; course design; syllabuses; materials; teaching methods, and evaluation procedures.

It will be of interest to all teachers who are concerned with ESP. Those who are new to the field will find it a thorough, practical introd...

Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the design of twenty-first-century computing and the demands for improved user experience (UX). It brings together the key theoretical foundations of human experiences when people interact with and through...

The Students' Book has a motivating DVD spread at the end of every unit. Based on authentic clips from the BBC's rich archive, these lessons are designed to consolidate language and act as a springboard for further speaking and writing tasks. Twelve units with 90 to 120 hours of teaching material.

Comprehensive Language Bank with detailed explanations and extra practice. Photo bank to expand vocabulary Audio and video scripts Refreshed with new visuals and texts, including content from the BB...

Database System Concepts by Silberschatz, Korth and Sudarshan is now in its 7th edition and is one of the cornerstone texts of database education. It presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. The text is designed for a first course in databases at the junior/senior undergraduate level or the first year graduate level.

It also contains additional material that can be us...