Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Starter (A1) consists of two books: Katsudoo (Coursebook for communicative language activities) and Rikai (Coursebook for communicative language competences). In Katsudoo the aim is to develop practical communicative ability through listening to a variety of Japanese and through speaking practice. In Rikai you are able to systematically study the language systems needed for communication. Both Katsudoo and Rikai can be main teaching materials, and the topics are the same. By studying using bo...

An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design.

Ideal for network engineers involved in building a data center, this practical guide provides a comprehensive and technical deep-dive into the new Juniper QFX5100 switching family. You'll learn how the Juniper QFX5100 enables you to create simple-to-use data centers or build some of the largest IP Fabrics in the world. This book is chock-full of helpful technical illustrations and code examples to help you get started on all of the major architectures and features of Juniper QFX5100 switches,...

An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design. An active approach to classroom Shakespeare enables students to inhabit Shakespeare's imaginative world in accessible and creative ways. Students are encouraged to share Shakespeare's love of language, interest in character and sense of theatre.Substantially revised and extended in full colour, classroom activities are thematically organised i...

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.

This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, ...

In this new edition of the Very Short Introduction to Journalism, Ian Hargreaves considers the role and place of journalism in our constantly evolving digital world. Exploring issues relating to privacy, democracy, the entertainment industry, and global social media, Hargreaves explores the shape and influence of journalism in years to come.