A Social History of Psychology documents the rise of psychology in the 20th century and its growing influence on Western society. The book focuses on practical, or 'applied', psychology and examines the causes and social consequences of psychology's omnipresence in our society. Documents the rise of psychology in the 20th century and its growing influence on Western societyContains contributions that focus on psychology as a social enterprise, written by researchers with extensive experience ...

New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.

A compilation of analysis and design methods for structura...

Learn JavaScript and jQuery a nicer way This full-color book adopts a visual approach to teaching JavaScript & jQuery, showing you how to make web pages more interactive and interfaces more intuitive through the use of inspiring code examples, infographics, and photography. The content assumes no previous programming experience, other than knowing how to create a basic web page in HTML & CSS. You'll learn how to achieve techniques seen on many popular websites (such as adding animation, tabbe...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...

Incropera's Fundamentals of Heat and Mass Transfer has been the gold standard of heat transfer pedagogy for many decades, with a commitment to continuous improvement by four authors’ with more than 150 years of combined experience in heat transfer education, research and practice. Applying the rigorous and systematic problem-solving methodology that this text pioneered an abundance of examples and problems reveal the richness and beauty of the discipline. This edition makes heat and mass tr...

Now that there's software in everything, how can you make anything secure? Understand how to engineer dependable systems with this newly updated classic In Security Engineering: A Guide to Building Dependable Distributed Systems, Third Edition Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack. This book became a best-seller in 2001 and helped establish the discipline of se...

Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...