With his "deeply informed and compassionate book...Dr. Epstein tells us that it is a 'moral imperative' [for doctors] to do right by their patients" (New York Journal of Books). The first book for the general public about the importance of mindfulness in medical practice, Attending is a groundbreaking, intimate exploration of how doctors approach their work with patients.

From his early days as a Harvard Medical School student, Epstein saw what made good doctors great-more accurate diagnoses,...

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.