From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

A valuable text and useful resource for all teachers working towards the new LLUK standards for the associate and full teaching roles.

A fully revised and updated edition of this popular core text for trainee teachers in the Lifelong Learning Sector working towards ATLS or QTLS.

Provides managers and leaders within Health and Social Care organisations with essential planning and budgeting skills.

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.

Discussing contemporary theories, current practices and key processes and functions in the field, this handbook provides readers with the means to gain a firm understanding of this area of education and allows them to develop and improve approaches to their own work and research.

This resource helps teachers to learn how current research and theory from educational psychology can be applied to create child-centered learning environments and developmentally appropriate practices.

John Costello and a team of palliative care specialists take a patient-centred approach to discussing palliative and end of life care across a range of diseases and illnesses.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.