Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

An undergraduate introduction to the research process and research methods in media studies. Uniquely student-centred, and built around first year teaching at the world’s #1 ranked media studies department.

This is an important and timely scholarly contribution that will appeal to academics, students, activists, and advocates in the fields of eugenics, sociology, reproductive health, reproductive rights, social justice, and policy making.

Drawing on the latest research and debates and featuring contributions from leading experts in the field, this new, introductory textbook demonstrates how political scientists are tackling some of the biggest questions in UK politics today.

An exploration of both the context and practice of increasingly automated welfare states. From the complex technological systems behind implementation, to the lived experiences of citizens and workers in these new systems, to the possibilities for resisting and re-directing this datafication.

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.

The Third Edition of Structured Analytic Techniques for Intelligence Analysis showcases sixty-six structured analytic techniques-nine new to this edition-that represent the most current best practices in intelligence, law enforcement, homeland security, and business analysis.

This book covers all major learning theories and theorists in an accessible and engaging way. Using comprehensive explanations and photographs, this book will help students to build a foundational understanding that will support them through their degree.

Combining ‘how to think’ instruction with a ‘how to produce’ mentality, this book takes readers step-by-step through analysing, designing, and curating information into useful, impactful tools of communication.