Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

All the subject knowledge you need to teach primary science.

This “captivating illustration of the follies of trying to model and forecast the unpredictable world” (Financial Times) is both “empowering” (The New Statesman, UK) and “compelling” (New Scientist) as it challenges our most fundamental assumptions—by social scientist and Atlantic writer Brian Klaas, whom Prospect magazine has named one of the world’s “Top 25 Thinkers.”

If you could rewind your life to the very beginning and t...

“I’ve worked in a wide range of settings and been fortunate to teach health professionals and to learn from the best. Despite all that experience, I still find Clinical Sports Medicine extremely useful. It makes me, and my athletes, better.

Very easy to quickly check in the clinic. Love every new edition—have not been disappointed.”Mario Bizzini, PT, PhD, Former Executive Board Member, International Federation of Sports Physical Therapy (IFSPT)Now in its sixth edition, the world-leadi...

This book will guide you through the operation of Thread, the setup of a Thread network, and the creation of your own Zephyr-based OpenThread applications to use it. You’ll acquire knowledge on:

The capture of network packets on Thread networks using Wireshark and the nRF Sniffer for 802.15.4.

Network simulation with the OpenThread Network Simulator.

Connecting a Thread network to a non-Thread network using a Thread Border Router.

The basics of Thread networking, including device roles and ...

This book describes the CATS RVM methodology that proposes realization and verification management as a way to establish the relationship between contract management and project and service management. The CATS RVM methodology can be applied within public and private organizations, by and for clients and suppliers.

Realization and verification management is the realization of the objectives intended with the contract. It does this by proactively realizing and verifying the performance stipula...

Passion: Journal of the European Philosophical Society for the Study of Emotion is the bi-annual journal of the European Philosophical Society for the Study of Emotion (EPSSE). It aims to bring together thoughts and ideas about affect and emotion from all areas of philosophy, such as the metaphysics, phenomenology, sociology, ethics, politics, and (cognitive) science of emotion. Passion is not limited to representing one tradition of philosophical thought. We welcome papers from all philosoph...

This book is the extended version of the inaugural lecture given by Professor Jasper Krommendijk on 19 June 2024 at Radboud University. Professor Krommendijk delves into the current state and effectiveness of human rights laws. Amid growing skepticism and critical debate, human rights norms are often perceived as under threat—questioned by politicians, academics, and the public alike. This lecture dissects the intricate layers of legal doctrines and empirical evidence, pushing forward the u...