Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

Systems Analysis and Design: An Object-Oriented Approach with UML, Sixth Edition helps students develop the core skills required to plan, design, analyze, and implement information systems. Offering a practical hands-on approach to the subject, this textbook is designed to keep students focused on doing SAD, rather than simply reading about it. Each chapter describes a specific part of the SAD process, providing clear instructions, a detailed example, and practice exercises.

Students are guid...

Transform students into informed consumers of the quantitative information they encounter every day.

Quantitative Literacy: Thinking Between the Lines fully prepares students to be informed consumers of quantitative information with coverage that neatly balances discussions of ideas with computational practice. Through a wide range of examples and applications, the authors show students that they use math in their everyday lives more than they realize, and that learning math takes place in re...

Real stories about real people and real science.

From the groundbreaking partnership of Macmillan Learning and Scientific American comes this one-of-a-kind introduction to the science of biology and its impact on the way we live.

Biology for a Changing World explores the core ideas of biology through chapters written and illustrated in the style of a Scientific American article. Chapters don’t just feature compelling stories of real people—each chapter is a newsworthy story that serves as...

An essential guide to critical care nursing that includes all the key scientific knowledge and procedures that students will need to know when entering the critical care environment.

A clear and practical guide to completing a literature review in nursing and healthcare studies.

In Plantation Life Tania Murray Li and Pujo Semedi examine the structure and governance of Indonesia's contemporary oil palm plantations in Indonesia, which supply 50 percent of the world's palm oil. They attend to the exploitative nature of plantation life, wherein villagers' well-being is sacrificed in the name of economic development. While plantations are often plagued by ruined ecologies, injury among workers, and a devastating loss of livelihoods for former landholders, small-scale inde...

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.