This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

A History of Europe in the Modern World delves into how Europe's history has contributed to the development of the modern world and an increasingly global society. The twelfth edition of this classic text links specific nations, movements, and landmark events in European history to broader historical themes and problems that have shaped the contemporary era. Readers of this text will learn about Europe's past within the context of key historical trends, including the rise of industry and a gl...

Praise for the First Edition:". . .

the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." Tzvetan Semerdjiev, Zentralblatt MathComputational statistics and statistical computing are two areas within statistics that may be broadly describe...

Considered the definitive reference on canine and feline oncology, Withrow & MacEwen's Small Animal Clinical Oncology, 6th Edition focuses on the most effective, cutting-edge techniques. This comprehensive textbook gives you a complete understanding of cancer in dogs and cats - what it is, how to diagnose it, and how to treat many of the most common cancers encountered in clinical practice today. The thoroughly updated sixth edition includes information on the complications of cancer, pain ma...

Covering the entire spectrum of this fast-changing field, Diagnostic Imaging: Oncology, second edition, is an invaluable resource for radiologists and surgical and medical oncologists-anyone who requires an easily accessible, highly visual reference covering cancer imaging and staging. A team of renowned experts in radiology, oncology, and body imaging provide carefully updated information and an abundance of high-quality images throughout, making this edition a useful learning tool as well a...

The number one book in pediatric OT is back! Focusing on children from infancy to adolescence, Case-Smith's Occupational Therapy for Children and Adolescents, 8th Edition provides comprehensive, full-color coverage of pediatric conditions and treatment techniques in all settings. Its emphasis on application of evidence-based practice includes: eight new chapters, a focus on clinical reasoning, updated references, research notes, and explanations of the evidentiary basis for specific intervent...

Using an accessible yet rigorous approach, Active Filters: Theory and Design highlights the essential role of filters, especially analog active filters, in applications for seismology, brainwave research, speech and hearing studies, and other medical electronics. The book demonstrates how to design filters capable of meeting a given set of specifications. Recognizing that circuit simulation by computer has become an indispensable verification tool both in analysis and in design, the author em...

This second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more dive...

Statistics for Linguists: An Introduction Using R is the first statistics textbook on linear models for linguistics. The book covers simple uses of linear models through generalized models to more advanced approaches, maintaining its focus on conceptual issues and avoiding excessive mathematical details. It contains many applied examples using the R statistical programming environment.

Written in an accessible tone and style, this text is the ideal main resource for graduate and advanced unde...

Contextos: Curso Intermediário de Português is an engaging and motivating course that takes learners from the intermediate to advanced level. The course takes learners from the intermediate-low to advanced-low according to the ACTFL proficiency guidelines and from A2 to B2 according to the CEFR.