The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...

We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: The Basics, the authors now shift their focus from 'how to sketch' to 'why you sketch'.

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch t...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is to be used in combination with the book 'How to Research Trends'.

You can use it to challenge yourself o...

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity.

Th...

The Power of Music Thinking allows users to construct a new model for innovative business by using a musical analogy. The book challenges you to embrace various perspectives simultaneously, boost collaboration, and guide readers towards refining their leadership skills. Instead of approaching business as various silos, Music Thinking treats organizations as an orchestra, with each part having its tune to add.

Split into four sections - Listen, Tune, Play, and Perform - this book breaks dow...

Design, Play, Change is a game and a book providing 36 design methods that will help shift the creative process of the users and help them work collaboratively to overcome problems they face.

This book is designed for those looking to enter into the world of design thinking, the easy-to-follow game format making this an accessible, light-hearted, yet powerful place to begin. Balancing a detailed knowledge of the field with design methods that bring out creative ways of thinking, the book is a...

Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors’ experiences into a practitioner’s handbook for design thinking. By drawing upon the authors’ Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual sensemaking.

No matter if you’re a design professional or have never come across design syste...

75 Tools For Creative Thinking is a brand new card set that stimulates your creative thinking in various stages of any process or situation where new ideas are desired. Being applicable to a diverse range of professions and situations, 75 Tools For Creative Thinking suits anyone who is interested in exercising and improving his or her creativity.

The toolbox consists of 5 card decks:

1. Get Started

2. Check Around

3. Break It Down

4. Break Free

5. Evaluate & Select.

The individual tools within ...