Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

A critical exploration of historical power structures and forces of oppression that shaped the field of psychology, and a compelling call to move towards the decolonisation of the discipline in today’s university.

This book offers students a solid grounding in the core knowledge and skills of communication needed for effective practice. It takes the key theories and explains them in a systematic and practice-related way, to help undergraduate and postgraduate students develop a critical understanding of the subject.

Designed as a pragmatic guide for new teachers and those training to teach, this book is a one-stop-shop for understanding assessment in primary and secondary schools, supported by a range of policy examples drawn from the UK, Ireland and wider international contexts.

Dit boek kan als toevoeging gebruikt worden bij het boek Biology van Pearson.

Uneven Roads helps students grasp how, when, and why race and ethnicity matter in U.S. politics. Using the metaphor of a road, with twists, turns, and dead ends, this incisive text takes students on a journey to understanding political racialization and the roots of modern interpretations of race and ethnicity.

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research.Â

De Gideonsbende vertelt het verhaal van Forum voor Democratie, de enige politieke partij in Nederland – en misschien wel in heel Europa – die fundamentele oppositie voert tegen de ideologie die de Westerse elites in haar greep heeft: het globalisme. Sommige partijen zijn tegen aspecten van de globalistische agenda – bijvoorbeeld immigratie of de EU - andere willen de beleidsmatige effecten wat verzachten - zoals de windturbines in zee zetten in plaats van op land; maar nergens anders da...

Organizational Change: An Action-Oriented Toolkit, Fifth Edition is the ultimate guide that combines theory, practical tools, and real-world examples to awaken, mobilize, and accelerate change while ensuring sustainable growth and achieving your organization's objectives.