This is the classic exposé of the Fed that has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true. This book i...

Based on the idea that strategic corporate social responsibility offers the most holistic and effective approach to CSR, this revised new edition of Strategic Corporate Social Responsibility presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

Reach New Heights with the Best AP® Macroeconomics Textbook

AP® Macroeconomics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Macroeconomics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units organized to cover the topics in the same s...

This innovative textbook makes the tools and applications of game theory and strategic reasoning both fascinating and easy to understand. At the heart of the book is a diverse collection of strategic scenarios, not only from business and politics, but from history, fiction, sports, and everyday life as well.

The education of the real estate professional is changing and aligning itself more closely with the world of business. This book takes a new approach to property appraisal by exploring the pricing mechanism in this changing context. It: develops the notion of the pricing mechanism in relation to property covers practical issues of comparison and the real problems in applying valuation theory explores calculations - including social and environmental worth - ignored in other texts As real esta...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

Kosten en baten met beleid maakt bedrijfseconomie begrijpelijk en toegankelijk.

Dit studieboek richt zich op de bedrijfseconomie van dienstverlenende bedrijven, zowel commercieel als non-profit. Vrijwel iedereen heeft te maken met dit type bedrijven bijvoorbeeld als toerist, reiziger, recreant, patiënt, cliënt, klant, burger, gedaagde, weggebruiker of leerling. Dit boek bevat vele herkenbare voorbeelden van bedrijfseconomische principes uit verschillende vormen van dienstverlening.

Dit studie...

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. ...

A guide to professional behavior. It gives you 101 critical tips for improving behavior in any business situation - all delivered in a quick, no-nonsense format.