With a refreshed, integrated focus on the ways technologies shape writing, this reference tool uses accesible language to clarify technical writing today and real-world practices of succesful technical writers.

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.

This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...

New York Times Bestseller'Fascinating and deeply disturbing' - Yuval Noah Harari, Guardian Books of the Year 'A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent' - Federica Cocco, Financial Times A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whet...

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...