Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Pulling aside the curtain of ‘Big Data’ buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes.

The book also details the affordability challenges in the industry caused by the past and current IMD ecosystem and presents a model for meeting those challenges.

This book is for everyone who is concerned about the successful future of a very special institution – the National Health Service (NHS).

Using pragmatic and real-world evidence, this book provides essential briefings on key topics that every current or aspiring leader needs to know in order to better manage strategy and achieve improved performance in their hospital or health system.

The purpose of this book is to offer health system board members an actionable, concise guide on their role as well as provide updates on key changes in health care delivery, including evidence and contemporary examples.

Teach the Principles of Economics, teach the World, and help students ACHIEVE.

In line with its title, Modern Principles, Cowen and Tabarroks book remains a top seller by incorporating up-to-date theories, data, and discussion and illustrating them with contemporary examples that reflect recent economic and theoretical advancements. This approach, delivered in Macmillan’s ACHIEVE platform, enables students to engage with the subject matter in a current and stimulating manner.