Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.

Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. ...

In the summer of 1963, anthropologist Jean Briggs journeyed to the Canadian Northwest Territories (now Nunavut) to begin a seventeen-month field study of the Utku, a small group of Inuit First Nations people who live at the mouth of the Back River, northwest of Hudson Bay. Living with a family as their "adopted" daughter-sharing their iglu during the winter and pitching her tent next to theirs in the summer-Briggs observed the emotional patterns of the Utku in the context of their daily life....

The Stata edition of the groundbreaking textbook on data analysis and statistics for the social sciences and allied fieldsQuantitative analysis is an increasingly essential skill for social science research, yet students in the social sciences and related areas typically receive little training in it—or if they do, they usually end up in statistics classes that offer few insights into their field. This textbook is a practical introduction to data analysis and statistics written especially f...

In contrast to other disciplines, social psychology has been slow in responding to the questions posed by the issue of ethnicity. The Social Psychology of Ethnic Identity, Second Edition, demonstrates the important and diverse contribution that social psychology can make. Comprehensively updated to include the latest research on dual and multiple identities, mutual links between sense of ethnic identity and social contexts, and the development of ethnic identity in adolescence, this new editi...

Examines the role of imagination in the cultural development of our shrinking world. The world is growing smaller. Every day we hear this idea expressed and witness its reality in our lives-through the people we meet, the products we buy, the foods we eat, and the movies we watch.

In this bold look at the cultural effects of a shrinking world, leading cultural theorist Arjun Appadurai places these challenges and pleasures of contemporary life in a broad global perspective. Offering a new fram...

The second edition of Religion Matters focuses on religion’s interplay with broader society, introducing students to the basic questions, ideas, and methods with which sociologists have analyzed the relationship between religion and society.

To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory.

This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decoloniza...

This is your essential guide to standards and ethics in the psychological therapies. The book introduces you to key ethical values and principles and discusses how to practice in accordance with these.