A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.

In this concise, lucid and entertaining book, with more than forty maps and illustrations, acclaimed historian John Hirst explores the qualities that have made Europe a world-changing civilisation.

Beginning with a rapid historical overview from the ancient Greeks to the present day (the ‘shortest history’ itself), Hirst goes on to examine what makes Europe unique: its political evolution; the shaping influence of its linguistic boundaries; the crucial role played by power struggles betwe...

Written by one of the world's leading international lawyers, this is the new and updated edition of Jan Klabbers' landmark textbook. International law can be defined as 'the rules governing the legal relationship between nations and states', but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising th...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.

A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

"The European Parliament elections in May 2019 did not bring about the rise of populism in Europe that had been feared by many. Instead, while populism was contained, a broad pro-European majority emerged that today carries the new European Commission with its ambitious green, digital and geopolitical agenda. However, Euroscepticism remains a significant force to be reckoned with in national and EU-policy making. The present book offers a better understanding of the different types of Eurosc...

Deutsch als Fremdsprache für lerngeübte Erwachsene ab 16 Jahren

Studio [express]

- der Kompaktkurs der erfolgreichen Lehrwerkreihe

Studio [21]

richtet sich an lerngewohnte erwachsene Deutschlernende. Er eignet sich für Intensivkurse, die im In- und Ausland auf Studium und Beruf in den deutschsprachigen Ländern vorbereiten und ist zugelassen vom BAMF (Bundesamt für Migration und Flüchtlinge).

Grundprinzipien von

Studio [express]:

- Aufgaben- und Kompetenzorientierung

- integriertes H...

With over 520 million followers, Buddhism is now the world's fourth largest religion. Over the last seventy years or so there has been a growing interest in Buddhism, and it continues to capture the imagination of many in the West, who see it as either an alternative or a supplement to their own religious beliefs. For complex cultural and historical reasons, ethics has not received as much attention in traditional Buddhist thought as it has in the West.

In this Very Short Introduction, Damien...

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.