Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Onderhandelen doen we dag in dag uit, en toch zijn er maar weinig mensen die zich er echt in bekwamen. Dit boek leert je hoe je uit elke onderhandeling meerwaarde kunt halen. En dat terwijl je de relatie verbetert met diegene met wie je onderhandelt.

Veel mensen zijn getraind op de theoretisch ‘juiste’ manier van onderhandelen, maar in de praktijk zie je vaak dat ze keuzes maken die helemaal verkeerd uitpakken. Irrationele keuzes. Toponderhandelaars voorziet in de behoefte aan concrete ad...

Introduction to International Relations and Global Politics provides students with a complete understanding of theory and how it applies to the real world. With comprehensive coverage of all major classical and contemporary theories and approaches, the text focuses on the connections between theory and current issues in international relations.

Dynamics of News Reporting and Writing shows students how to approach stories and think on their feet in the evolving media landscape. Author Vincent F. Filak guides them through essential newswriting elements like lead writing, structure, and storytelling, while teaching them to think critically and focus on what matters most to readers.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.