Getting Down to the Business of Teaching Economics. Where economics gets down to business.

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained gra...

Waldron 21st Century Chemistry promotes scientific literacy and helps students understand chemistry applications in everyday life. With an exceptionally clear and fresh writing style, Waldron engages non-science majors and provides a focus on environmental topics with Naturebox and Green Beat features. Recurring Themes help students remember fundamental, take-away ideas and concepts so they can apply their knowledge of chemistry as they make choices as consumers, voters and overall informed ...

The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.

Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and ...

Find out how to avoid common mistakes and challenge some of the myths about what good teaching really is.

Opening the door for curiosity and discovery in introductory astronomy.

Combining a student-centered approach with the reliability of a familiar and proven text, Discovering The Universe invites students to follow their curiosity and ask questions about astronomy, through features including What If? questions that explore alternative solar systems and universes and Meet the Discoverer interviews with working scientists throughout the text.

Human security refers in its broadest sense to the protection of individuals from harm. Human Security: Theory and Action explores the theory and application of concepts central to this notion of security. It examines the conceptual roots of human security, connecting its origins to its applications and challenges in war and peacetime.

With a unique focus on the evolving notion of responsibility for security, the text introduces the critical questions and priorities that underpin policies and...

Packed full of information, the book introduces the full range of nursing skills, knowledge and theory needed for the first year of study. Using innovative activities, scenarios and case studies, the book puts theory into context and brings the subject to life.

Updated and revised, this bestselling textbook provides a broad introduction to the welfare of animals large and small, farm and companion, wild and zoo. It retains the popular features of the previous editions, covering key issues such as ethics, animal pain and injury, health and disease, social conditions and welfare dilemmas and problems.

Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope.

While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real.

It's a marketing campaign that has distracted us for years from the real...

The renowned Oxford Chemistry Primers series, which provides focused introductions to a range of important topics in chemistry, has been refreshed and updated to suit the needs of today's students, lecturers, and postgraduate researchers. The rigorous, yet accessible, treatment of each subject area is ideal for those wanting a primer in a given topic to prepare them for more advanced study or research. Moreover, cutting-edge examples and applications throughout the texts show the relevance of...