Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching the first stage - instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.

This new edition of the European adaptation of Anita Woolfolk's market-leading US text, Educational Psychology, is essential reading for anyone studying or interested in education and learning from a psychology perspective. The second edition includes new work in the areas of Assessment for Learning and Attachment Theory, as well as reflecting recent changes in Special Educational Needs provision. The text shows how information and ideas drawn from cutting-edge research in educational psychol...

More objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information.

This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and ...

Robotic vision, the combination of robotics and computer vision, involves the application of computer algorithms to data acquired from sensors. The research community has developed a large body of such algorithms but for a newcomer to the field this can be quite daunting. For over 20 years the author has maintained two open-source MATLAB (R) Toolboxes, one for robotics and one for vision.

They provide implementations of many important algorithms and allow users to work with real problems, not...

Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...

The workbenches of hobbyists, hackers, and makers have become overrun with microcontrollers, computers-on-a-chip that power homebrewed video games, robots, toys, and more. In Making Things Talk, Tom Igoe, one of the creators of Arduino, shows how to make these gadgets talk. Whether you need to connect some sensors to the Internet or create a device that can interact wirelessly with other creations, this book shows you what you need.

Although they are powerful, the projects in this book are in...

Basic Otorhinolaryngology: A Step-by-Step Learning Guide, Second Edition, is an accessible introduction to the core concepts and potentially complex interrelationships in otorhinolaryngology and head and neck surgery. The fully revised new edition includes latest developments and up-to-date terminology, up-to-date diagnostic and treatment methods, and succinct overviews of important international consensus documents and position papers in the field. The book presents material in an engaging a...

This well-known undergraduate electrodynamics textbook is now available in a more affordable printing from Cambridge University Press. The Fourth Edition provides a rigorous, yet clear and accessible treatment of the fundamentals of electromagnetic theory and offers a sound platform for explorations of related applications (AC circuits, antennas, transmission lines, plasmas, optics and more). Written keeping in mind the conceptual hurdles typically faced by undergraduate students, this textbo...

For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics.

Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of op...