This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Explorations Between Psychoanalysis and Neuroscience brings together the life's work of David Olds, pioneering psychoanalyst, psychiatrist, philosopher, and key figure in neuropsychoanalysis.

This book highlights the vulnerability of healthcare buildings in the context of climate change triggered Extreme Weather Events (EWEs) and the case for mitigation.

Exploring how and why communication breakdowns occur during pandemics and world disasters, this book offers solutions for improving communication and managing future public health crises.

This bestselling textbook offers an accessible introduction to the application of cognitive psychology, looking at how the findings of cognitive psychologists have been put to use in real life.

This international compilation offers a range of potential solutions to case studies that cover pertinent issues within a variety of performance environments.

Game Design Workshop puts you to work prototyping, playtesting, and revising your own games with time-tested methods and tools. These skills will provide the foundation for your career in any facet of the game industry including design, producing, programming, and visual design.

Bringing together the findings from psychoanalysts across the globe, this book introduces and describes the research practices utilised by the Working Parties that were created by the European Psychoanalytical Federation and later supported by the International Psychoanalytical Association.

This textbook provides an accessible introduction to the basic concepts of relativistic cosmology and the standard big bang model of cosmology, along with an introduction to quantum field theory and the standard model of particle physics.

The fifth edition of this well-established, highly regarded two-volume set continues to provide a fundamental introduction to advanced particle physics while incorporating substantial new experimental results, especially in the areas of the Higgs and top quark sectors, as well as CP violation and neutrino oscillations.