A new and original anthology that introduces the key writings on rhetoric in the classical world, from Aristotle to Cicero and beyond. Classical rhetoric is one of the earliest versions of what is today known as media studies. It was absolutely crucial to life in the ancient world, whether in the courtroom, the legislature or on ceremonial occasions, and was described as either the art of persuasion or the art of speaking well.

This anthology, edited by Thomas Habinek, brings together all the...

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

Although Hannah Arendt is considered one of the major contributors to social and political thought in the twentieth century, this is the first general anthology of her writings. This volume includes selections from her major works, including The Origins of Totalitarianism, Between Past and Future, Men in Dark Times, The Jew as Pariah, and The Human Condition, as well as many shorter writings and letters. Sections include extracts from her work on fascism, Marxism, and totalitarianism; her tre...

~The Red Badge of Courage," written in 1895 by Stephen Crane (1871-1900), is considered by many literary critics to be one of the greatest of all American novels. This is a book about the Civil War, and one Union soldier's struggle with his inner demons as he prepares for, and fights his first battle.

ABOUT GETTING TO YES

The key text on problem-solving negotiation-updated and revised

Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.

Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated a...

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...

'It is only a bruise'. A carefree Russian official has what seems to be a trivial accident... One of 46 new books in the bestselling Little Black Classics series, to celebrate the first ever Penguin Classic in 1946. Each book gives readers a taste of the Classics' huge range and diversity, with works from around the world and across the centuries - including fables, decadence, heartbreak, tall tales, satire, ghosts, battles and elephants.

Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution.

They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.

'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ... Readers will be moved' Abigail Zuger, The New York Times'Groundbreaking ... The man who can teach you how not to be average' Anna Hart, Daily Telegraph'Fascinating, engaging, and practical.

The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of ...

Mariana Mazzucato is Professor in the Economics of Innovation and Public Value at University College London (UCL), where she is also Founder and Director of the Institute for Innovation and Public Purpose. Her widely published research focuses on the relationship between public policy, innovation, and economic growth and she advises policymakers around the world on how to steer innovation so that it produces growth that is more inclusive and sustainable. She is co-editor of Rethinking Capital...