Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory.

Along the way, the basics of formal logic are explained in simple, non-technic...

Encompassing everything from great power politics to everyday objects such as smart phones, geopolitics affects citizens, governments, and international bodies, and is far more than simply the impact of geographical features on political developments. This book considers both geopolitics' intellectual historical origins and its current concerns.

With over 520 million followers, Buddhism is now the world's fourth largest religion. Over the last seventy years or so there has been a growing interest in Buddhism, and it continues to capture the imagination of many in the West, who see it as either an alternative or a supplement to their own religious beliefs. For complex cultural and historical reasons, ethics has not received as much attention in traditional Buddhist thought as it has in the West.

In this Very Short Introduction, Damien...

The ninth edition of Policy-Making in the European Union offers students and scholars a comprehensive understanding of the processes and institutions involved in EU policy-making. It particularly examines these processes in a more politicized context.

With a rigorous and critical approach supported by engaging and thought-provoking learning features, this book encourages students to engage with legal debates and controversies.

In A Sicilian Romance (1790) Ann Radcliffe began to forge the unique mixture of the psychology of terror and poetic description that would make her the great exemplar of the Gothic novel, and the idol of the Romantics. This early novel explores the cavernous landscapes and labyrinthine passages of Sicily's castles and convents to reveal the shameful secrets of its all-powerful aristocracy.

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

Can capitalism have moral foundations? Though this question may seem strange in today's world of vast economic disparities and widespread poverty, discussions originating with the birth of capitalism add a critical perspective to the current debate on the efficacy and morality of capitalist economies. Authors Daniel Halliday and John Thrasher use this question to introduce classical political philosophy as a framework by which to evaluate the ethics of capitalism today. They revisit and recon...