Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Databook of UV Stabilizers, Third Edition provides key information on the most frequently-used UV stabilizers, specifically catering to various industries including automotive, aerospace, polymers, plastics, rubber, cosmetics, food preservation, adhesives, coatings, medical equipment, packaging materials, solar cells, and more. Health and safety concerns are covered, including issues related to skin penetration, toxic degradation products, and the effect of converted radiation energy to heat ...

Now published by Sage

Recipient of the 2025 Textbook & Academic Authors Association (TAA) McGuffey Longevity Award

This award celebrates textbooks that have stood the test of time by demonstrating excellence over multiple editions.

The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contem...

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.

This includes the competitive job market; and diver...

PVC Degradation and Stabilization, Fifth Edition contains all the information necessary for the successful design of stabilization formulas in any PVC-based product. Other topics covered include degradation by thermal energy, UV, gamma, and other forms of radiation, chemical degradation, and more. Many new topics are of particular interest today, including new stabilization methods and mechanisms (e.g., synergistic mixtures containing hydrotalcites and their synthetic equivalents, beta-diketo...