Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...

This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition ...

Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.

Coverage of convergence and its impact is incorporated into every cha...

This title is a Pearson Global Edition. Theeditorial team at Pearson has worked closely with educators around the world toinclude content which is especially relevant to an international and diverseaudience. For coursesin Organic Chemistry (2 Semester) Engagestudents in complex problem solving with unparalleled pedagogy Wade & Simek's OrganicChemistry focuses students on the fundamental reasoning and principlesof organic chemistry without compromising the conceptual underpinnings andclear exp...

User experience (UX) design practices have seen a fundamental shift as more and more software products incorporate machine learning (ML) components and artificial intelligence (AI) algorithms at their core. This book will probe into UX design's role in making technologies inclusive and enabling user collaboration with AI. AI/ML-based systems have changed the way of traditional UX design.

Instead of programming a method to do a specific action, creators of these systems provide data and nurtur...

Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors’ experiences into a practitioner’s handbook for design thinking. By drawing upon the authors’ Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual sensemaking.

No matter if you’re a design professional or have never come across design syste...

For courses in Organic Chemistry Engage students in complex problem solving with unparalleled pedagogy Wade & Simek's Organic Chemistry focuses students on the fundamental reasoning and principles of organic chemistry without compromising the conceptual underpinnings and clear explanations needed to prevent memorization. The authors' hallmark student-oriented approach to problem-solving directs students to the individual steps of each reaction, shows how the steps contribute to the overall re...

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

Through a recent series of breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This best-selling book uses concrete examples, minimal theory, and production-ready Python frameworks--scikit-learn, Keras, and TensorFlow--to help you gain an intuitive understanding of the concepts and tools for building intelligent s...