Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

This concise book is a broad and highly motivational introduction for first-year engineering students to the exciting of field of chemical engineering. The material in the text is meant to precede the traditional second-year topics. It provides students with, 1) materials to assist them in deciding whether to major in chemical engineering; and 2) help for future chemical engineering majors to recognize in later courses the connections between advanced topics and relationships to the whole dis...

This is a user-friendly and comprehensive beginner Indonesian book and a great way to learn Indonesian. Divided into 28 graded lessons, Basic Indonesian provides fill-in-the-blank exercises, quizzes, word puzzles and question-and-answer practices to reinforce Indonesian language learning. Extensive cultural notes are provided along with detailed tips on etiquette and appropriate cultural behavior in the world's largest Islamic society.

It has been made to fill the need for a one-volume Indone...

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...

Designed to cover the first term in a 3-year course, the New Practical Chinese Reader (NPCR), Volume 1 Textbook aims to develop the student’s ability to communicate using Chinese through the study of language structure and function, related cultural knowledge, and training in listening, speaking, reading and writing skills. Each lesson contains Text, New Words, Notes, Conversation Practice, Reading Comprehension, Phonetics, Grammar, Characters and Cultural Notes. The NPCR series uses severa...

Keeping Faith in Practice is an addition to SCM's growing Practical and Pastoral Theology list. Most books in this field are written by authors from various Protestant backgrounds. Catholic teachers in this field are frequently asked by colleagues for suggestions of Catholic resources, and find themselves at a loss.

The central subject of this book is an exploration of how theology engages with the dimension of practice in the life of the Church and contemporary society and culture. The book ...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the following topics have been included in this fifth edition: Comparison of HPLC with capillary electrophoresisHow to obtain peak capacityvan Deemter curves and other coherencesHydrophilic interaction chromatographyMethod transferComprehensive two-dimensiona...