This handbook provides a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Social Work Practice with Individuals, Families, and Groups equips students with practical skills for working with multiple levels of client systems. Featuring diverse case studies and integrated practicum experiences, it supports students in mastering foundational competencies aligned with the 2022 EPAS, preparing them for effective, real-world social work practice.

Personality: Theories and Applications by Eric Shiraev presents a comprehensive and engaging exploration of the interdisciplinary and cross-cultural study of personality. The new Second Edition incorporates the latest findings from the fields of behavioral economics and neuroscience while offering expanded coverage of contemporary issues.

Based on the idea that strategic corporate social responsibility offers the most holistic and effective approach to CSR, this revised new edition of Strategic Corporate Social Responsibility presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

In the Third Edition of The Psychology Research Handbook expert researchers provide graduate students and research assistants with a comprehensive framework for conducting psychology research. The book is organized around the idea of a "research script," following the step-by-step process of planning, design, data collection, analysis, and dissemination.

Covering the entire research process - from theory through data collection and analysis to writing up the project - this book offers an easy-to-follow introduction to qualitative methods in nursing and healthcare.

Skills in caring for people with dementia are increasingly demanded of all health care practitioners as the numbers of diagnosed increase. This text presents the latest research into improving dementia care for both non-expert students and junior staff as well as more senior managers.

A practical guide to evidence-based school leadership demonstrating the benefits that can be gained from engaging with robust educational research and offering clear guidance on applying meaningful lessons to practice.

A unique guide to coping and thriving in the NHS today, with practical, practice-focused and evidence-based advice to support students and qualified nurses to build their resilience and manage stress and conflict, as well as nurture their wellbeing.