This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.

This text provides a clinically oriented introduction to neuropsychology through a relational lens that emphasizes the importance of social and environmental factors on brain function, trauma, and recovery.

Integrates the views of dynamical systems concepts with a behavioral view of development. This book emphasizes learning as the major process for change in development and the integration of environmental influences with genetic and historical factors.

Shows students, through interactive examples and opportunities for practice, how to effectively use psychology research in their studies to attain better grades in assessments.

'Since its very first edition, Social Cognition has been the undisputed bible of the field. Insightful, authoritative and beautifully written .... it is an indispensable guide for students and scientists alike' -Daniel Gilbert, Harvard University

Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills.

Psychology of Aging: A Concise Exploration introduces students to the study of adulthood and aging, offering a holistic examination of its impact on our bodies, minds, relationships, and social roles. Through an innovative myth vs. fact approach, the text dispels common misconceptions using humor, compassion, and robust research.

Written as a complete companion this book is a guided, progressive introduction to social psychology with an emphasis on the applications and career opportunities available.

Exploring Lifespan Development, Fourth Edition , the shorter, essentials version of Development Through the Lifespan , Seventh Edition, covers the same topics and contains the same number of chapters, but presents only the essential information, with an exceptionally strong emphasis on applications. Exploring Lifespan Development also includes all the great features Berk's texts are known for - an engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, the m...