Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Primary source for learning pharmaceutical analytical chemistry, fully updated and revised to reflect current practice and Pharmacopoeia standards Introduction to Pharmaceutical Analytical Chemistry enables students to gain fundamental knowledge of the vital concepts, techniques, and applications of the chemical analysis of pharmaceutical substances, final pharmaceutical products, and drug substances in biological fluids. Extensively revised throughout to reflect the current European Pharmaco...

he Complete, Unified, Up-to-Date Guide to Transport and Separation. Fully Updated for Today's Methods and Software Tools Transport Processes and Separation Process Principles, 5th Edition, offers a unified and up-to-date treatment of momentum, heat, and mass transfer and separations processes. This edition—reorganized and modularized for better readability and to align with modern chemical engineering curricula—covers both fundamental principles and practical applications, and is a key re...

Sam Harris, bestselling author of THE END OF FAITH takes on one of today's liveliest issues: whether or not we actually have free will.

Wat is ruimte, wat is tijd? En de mysterieuze donkere materie? Hoe passen wij binnen het universum? Hoe past het universum in ons? Er is geen betere gids voor deze geestverruimende vragen dan Amerika's beroemdste astrofysicus en bestsellerauteur Neil deGrasse Tyson.

Maar tegenwoordig hebben we weinig tijd om over de kosmos na te denken. In Sterrenkunde voor mensen met haast brengt Tyson het universum in hapklare brokken naar de aarde; kort en duidelijk, met sprankelende humor, in twaalf vlot g...

Mathematical Proofs: A Transition to Advanced Mathematics, Third Edition, prepares students for the more abstract mathematics courses that follow calculus. Appropriate for self-study or for use in the classroom, this text introduces students to proof techniques, analyzing proofs, and writing proofs of their own. Written in a clear, conversational style, this book provides a solid introduction to such topics as relations, functions, and cardinalities of sets, as well as the theoretical aspects...

Moleculen vind je letterlijk overal. Ze vormen alles om ons heen en zelf bestaan we ook uit deze superkleine bouwstenen. In dit boek bespreken Nobelprijswinnaar Ben Feringa en collegachemicus Anouk Lubbe de belangrijkste moleculen uit onze directe omgeving. Zo lezen we over moleculen in onze kleding, over stoffen in frisdranken, over aminozuren in ons lichaam, over de wonderbaarlijke kwaliteiten van grafeen, over moleculen waar we dronken, vrolijk of juist ziek van worden, over het synthetisc...