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Studieboeken (37)
Business Valuation Demystified
2011 || Paperback || Edward Nelling || McGraw-Hill
Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.
Lean Six Sigma
Combining Six Sigma Quality with Lean Production Speed
2002 || Hardcover || Michael George || McGraw-Hill
This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by combining the strength of today's two most important initiatives Lean Production and Six Sigma into one integrated program.
The first book to provide a step...
International Economics ISE / 18th Edition
2023 || Paperback || Thomas Pugel || McGraw-Hill
International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their understanding of global economic developments and evaluate proposals for changes in economic policies. The text is informed by current events and includes the latest in applied international resear...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
Microeconomics and Behaviour / 4th edition
2025 || Paperback || Robert Frank e.a. || McGraw-Hill
The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...
Labor Economics ISE
2023 || Paperback || George Borjas || McGraw-Hill
Labor Economics, ninth edition by George J. Borjas provides a modern introduction to labor economics, surveying the field with an emphasis on both theory and facts. Labor Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s Connect, proven to increase student engagement and success in the course. All new Data Explorer questions using data simulation to help students grasp concepts Materials are fresh and up to date by introducing and discussing the ...
Public Finance / 10th Global Edition
2014 || Paperback || Harvey Rosen e.a. || McGraw-Hill
Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.
While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...
Fundamentals of Corporate Finance / 11th ISE-edition
2022 || Paperback || Richard Brealey e.a. || McGraw-Hill
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...
ISE Introducing Communication Theory: Analysis and Application / 7th edition
2020 || Paperback || Richard West e.a. || McGraw-Hill
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.
ISE Strategic Management of Technological Innovation
2022 || Paperback || Melissa Schilling || McGraw-Hill
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...