Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Tijdens de Week van de Kindermishandeling geeft David Mandel drie masterclasses. Hier zit het boek ook inbegrepen bij deelname. Kijk op www.mandel.logavak.nl voor meer informatie.

Stel je voor dat je je leven riskeert om je kinderen te beschermen en je er vervolgens van wordt beschuldigd dat je “hem boven je kinderen verkiest”?

Overlevenden van huiselijk geweld over de hele wereld delen de ervaring dat ze hun kinderen beschermen, maar toch beschuldigd worden van “hun partner verkiezen ...

Clinical Biochemistry provides a clear and comprehensive introduction to the biochemical basis of disease processes, and how these diseases can be investigated in the biomedical laboratory. New clinical case studies have been added to the third edition, to further emphasize the link between theory and practice and help engage students with the subject.

The go-to textbook for medical students Designed to be as easy to understand as it is comprehensive, Kumar & Clark's Clinical Medicine is the definitive guide for medical students and doctors in training. Revised and updated to reflect the structure of modern medical care, an all-new Acute Medicine chapter focuses on the initial, problem-based assessment of the unwell patient. Chapters on Medical Specialties explore the diagnosis and management of patients with chronic disease across the spec...

In response to the growing importance of patient-centred care, the need to empower patients and to democratize specialized knowledge in healthcare, this book puts patients centre stage and provides concepts, methods and learning materials to enhance effective communication with patients and relatives in healthcare settings.

A Handbook of Geriatric Neuropsychology brings together experts in the field to integrate the knowledge and skills needed to understand and treat older adults who are experiencing problems with memory and other thinking skills, providing a strong foundation for clinicians, educators, and researchers in this field.

The discipline of soil chemistry examines the chemical and mineralogical characteristics of the soil environment and the chemical processes that distribute matter between the soil solid, solution, and gaseous phases. This book provides a comprehensive treatment of the composition and chemical properties of soils and the processes that govern the

The book provides deep insight into the processes of digital transformation of banking according to economic, institutional, and social dimensions. The principal audience of the book will be scholars in the fields of banking and finance, but also other related disciplines in the social sciences.

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings.