A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...

For courses in decision support systems, computerised decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisions Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from...

Comprehensive, critical and accessible, Criminology: A Sociological Introduction offers an authoritative overview of the study of criminology, from early theoretical perspectives to pressing contemporary issues such as the globalisation of crime, crimes against the environment, terrorism and cybercrime. Authored by an internationally renowned and experienced group of authors in the Department of Sociology at the University of Essex, this is a truly international criminology text that delves i...

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on case materials to put concepts into practice. It provides a balanced treatment of both service and manufacturing firms in a fully updated 4 color revision with modern real-world topics, more Connect content and case solutions. This is the first book to include cross functional...

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Behavioral statistics—as it’s actually practiced today

Using Macmillan's highly touted LaunchPad to deliver superior content online, the brief version of Nolan and Heinzen’s text introduces students to the role of statistics in the behavioral sciences today. It is a thoroughly up-to-date presentation written specifically for behavioral science students, anchored by real-world stories, a highly visual approach to presenting data, helpful mathematical and formul...

From aggression to altruism, prejudice to persuasion, Essential Social Psychology, Fourth Edition introduces students to the discoveries and debates that define social psychology today.

Written specifically for student nurses developing their communication and interpersonal skills in any field of nursing. The book address all the competencies for communication skills outlined in the 2018 NMC standards and features insightful contributions from experienced nurses and healthcare leaders across different clinical fields.

While several market-leading companies have successfully transformed through data- and AI-driven approaches to business, the vast majority have yet to reap the benefits. This practical guide presents a battle-tested method to help you translate business decisions into tractable descriptive, predictive, and prescriptive problems.

Enthusiastically acclaimed by medical students and faculty worldwide, this text is specifically designed to prepare students for their first encounters with patients with cardiovascular disease. Thoroughly revised by internationally recognized Harvard Medical School faculty and a team of select cardiology fellows and internal medicine residents, this seventh edition equips students with a clear, complete, and clinically relevant understanding of cardiovascular pathophysiology, setting a stron...