MRI in Practice continues to be the number one reference book and study guide for the registry review examination for MRI offered by the American Registry for Radiologic Technologists (ARRT). This latest edition offers in-depth chapters covering all core areas, including: basic principles, image weighting and contrast, spin and gradient echo pulse sequences, spatial encoding, k-space, protocol optimization, artefacts, instrumentation, and MRI safety. The leading MRI reference book and study g...

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life.

After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald ...

Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.

CVRM in de huisartsenpraktijk is een praktisch boek specifiek gericht op de uitvoering van het cardiovasculair risicomanagement door de huisarts en de praktijkondersteuner. In het boek komen zowel aspecten rondom de organisatie als de uitvoering van het CVRM-spreekuur aan de orde, maar natuurlijk ook de afzonderlijke interventies. Praktische protocollen en bijlagen bieden hierbij extra ondersteuning. Voor een goed overzicht zijn er waar mogelijk tabellen en stroomdiagrammen toegevoegd. Ook zi...

Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designed for first and second year undergraduate students. This topical approach provides a sophisticated presentation of the theories that guide research in developmental psychology whilst also retaining a focus on the importance of data.

The internationa...

The definitive history of Western Music. The definitive survey, combining current scholarship with a vibrant narrative. Carefully informed by feedback from dozens of scholars, it remains the book that students and teachers trust to explain what’s important, where it fits and why it matters. Peter Burkholder weaves a compelling story of people, their choices and the western musical tradition that emerged.

From chant to hip-hop, he connects past to present to create a context for tomorrow’s...

Global Health 101, Fourth Edition is a clear, concise, and user-friendly introduction to the most critical issues in global health. Drawing from his 40 years of experience working in international development and global health as well as teaching, the author illustrates key themes through an extensive set of case studies, examples, and the latest evidence. The fourth edition offers a significant amount of new and updated information, while maintaining the clarity, simplicity, and ease of use ...

Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

Description All aspects of software development and deployment become painfully slow. The solution is to adopt the microservice architecture. This architecture accelerates software development and enables continuous delivery and deployment of complex software applications.

Microservice Patterns teaches enterprise developers and architects how to build applications with the microservice architecture. This book also teaches readers how to refactor a monolithic application to a microservice arch...