The electrical power supply is about to change; future generation will increasingly take place in and near local neighborhoods with diminishing reliance on distant power plants. The existing grid is not adapted for this purpose as it is largely a remnant from the 20th century. Can the grid be transformed into an intelligent and flexible grid that is future proof? This revised edition of Electrical Power System Essentials contains not only an accessible, broad and up-to-date overview of altern...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

PRINCIPLES OF INSTRUMENTAL ANALYSIS, 7th Edition, places an emphasis on operating principles of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. You'll also learn about elementary analog and digital electronics, computers, and the treatment of analytical data. The book companion website has supplemental tutorials on instrumental methods, Excel files of data analysis and simulations of analytical techniques to help you visualize imp...

Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...

This fully updated second edition is the ideal guide for biomedical engineering technicians looking to increase their understanding of the medical technology involved in patient care. It incorporates recent changes in healthcare, regulations, standards and technology, and includes new chapters on patient safety and the electronic medical record.

This well-known undergraduate electrodynamics textbook is now available in a more affordable printing from Cambridge University Press. The Fourth Edition provides a rigorous, yet clear and accessible treatment of the fundamentals of electromagnetic theory and offers a sound platform for explorations of related applications (AC circuits, antennas, transmission lines, plasmas, optics and more). Written keeping in mind the conceptual hurdles typically faced by undergraduate students, this textbo...

This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core...

Computer Vision: Principles, Algorithms, Applications, Learning (previously entitled Computer and Machine Vision) clearly and systematically presents the basic methodology of computer vision, covering the essential elements of the theory while emphasizing algorithmic and practical design constraints. This fully revised fifth edition has brought in more of the concepts and applications of computer vision, making it a very comprehensive and up-to-date text suitable for undergraduate and graduat...

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

Known for its superb, step-by-step photo sequences, Colour Atlas of Ophthalmic Plastic Surgery, 4th Edition, by Drs. A. G.

Tyers and J. R. O.

Collin, remains your first choice for gaining essential knowledge in oculoplastic surgery. Ideal for both novices and experienced surgeons, this award-winning title offers comprehensive coverage of ophthalmic plastic surgery including eyelids, brows, and mid-face - all highlighted by unsurpassed photographic sequences and explanatory text that depict ke...