Offers a comprehensive guide to learning statistical inference with data science tools widely used in industry, academia, and government. Ideal for those new to statistics or looking to deepen their knowledge, this edition provides a clear entry point into data science and modern statistical methods.

In this tenth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines.

Now in its fourth edition, The Handbook of Child and Adolescent Clinical Psychology incorporates important advances in the field to provide a practice- oriented and accessible resource for clinical psychologists in training. Beginning with a set of general conceptual frameworks for practice, the book gives specific guidance on the management of problems commonly encountered in clinical work with children and adolescents, drawing on the best practice in the fields of clinical psychology and fa...

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

Mixing Secrets for the Small Studio is the best-selling primer for small-studio enthusiasts who want chart-ready sonics in a hurry, and this extensively updated third edition now contains sections on DSP phase-linearization, loudness normalisation, oversampling, mixing from stems, frequency shifting, and analogue summing.

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses and commentaries. Revised and updated throughout, this fifth edition of Practical English Phonetics and Phonology:treats British and American English side by side throughout the book, which is new to this edition;presents the essentials...

Now in its fourth edition, Poetry: The Basics remains an engaging exploration of the exciting and diverse world of poetry. Jeffrey Wainwright’s accessible introduction demystifies poetic forms and traditions, which can at first seem bewildering. It is a must read for anyone interested in the art of poetry.

Talking the Talk provides a comprehensive introduction to the psychology of language, written for the reader with no background in the field or any prior knowledge of psychology. It is essential reading for all undergraduate students and those new to the topic, as well as the interested lay reader.