For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to refl...

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the fie...

For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.

The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...

Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on real life experiences from a wide variety of disciplines to show how theory translates into practice, and offers a rigorous analysis of why researchers choose the methods they use.

Think about it boxes throughout...

Supporting students with: A wide range of stimulating and up-to-date topics - Self-contained lessons which can be taught in any order - Task analysis activities to encourage self-evaluation and better - understanding of key language - Extensive grammar, vocabulary and exam practice activities - Strategies for approaching exam task types.

This is a student supplement associated with: Electronic Devices (Conventional Current Version), 9/e Thomas L. FloydISBN: 0132549867 Electronic Devices (Electron Flow Version), 9/e Thomas L. FloydISBN: 0132549859

As the cultural diversity of the United States continues to increase, the issues surrounding multiculturalism continue to be of great importance. With updates throughout and a fresh, new design, the Fourth Edition of American Ways retains its values-based perspective in examining what makes the U.S. unique -- and how traditional values influence various aspects of American life such as religion, business, government, race relations, education, recreation, and family.

Features Includes enhance...

This Study Guide & Solution Manual contains learning objectives, chapter summaries and outlines, as well as examples, self tests and concept questions, as well as complete, step-by-step solutions to selected problems.

A Practical Guide to the Most Popular Agile Process The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you impl...