Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

For introductory courses in Python Programming and Data Structures. A fundamentals first approach to programming helps students create efficient, elegant code. Introduction to Python Programming and Data Structures introduces students to basic programming concepts using a fundamentals-first approach that prepares students to learn object-oriented programming and advanced Python programming.

This approach presents programming concepts and techniques that include control statements, loops, func...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

Appropriate for all courses in data structures and algorithms, and for many intermediate-to-advanced level courses in Java programming.

Many students view data structures and algorithms as difficult to understand, but this book thoroughly demystifies them. Working in Java, Robert Lafore presents each essential data structure and algorithm, using clear and simple example programs accessible through a Web browser-based “Workshop Applets.” These programs demonstrate graphically exactly what ...

Essential Mathematics for Chemists is ideally suited for students who have a limited mathematical background and who wish to build their confidence in the use of mathematics that is relevant to their chemistry studies. John Gormally has many years' experience of teaching mathematics to chemistry students and has set out specifically to address common difficulties in understanding the subject. Assuming little knowledge of mathematics, this book first introduces basic skills in handling numbers...

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Now in its 10th edition, Economics by Sloman, Garratt & Guest is known and loved for its active learning, student-friendly approach and unrivalled lecturer and student support. Retaining all the hall mark features of previous editions, it continues to provide a balanced, comprehensive and completely up-to-date introduction to the world of economics. MyLab Economics not included.

Students, if MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the...