Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets.

They don't push new technologies; they push new mean...

The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).

Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...

The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients' and clients' functionality by keeping them physically active. Featuring new content on common comorbid c...

Prepare for the oral boards with the thoroughly updated Clinical Cases in Anesthesia. This comprehensive and current anesthesia review tool presents case studies representing today's most commonly encountered clinical situations, equipping you to master the latest anesthesia treatment protocols and practice guidelines and achieve your very best score. Learn the most practical solutions to contemporary problems, and understand the relevant scientific and clinical principles, through actual cas...

Now in its 4th Edition, this bestselling volume in the popular Requisites series, by Drs. Rohini Nadgir and David M. Yousem, thoroughly covers the extensive field of neuroradiology in an efficient and practical manner.

Ideal for both clinical practice and ABR exam study, it presents everything you need to know about diagnostic imaging of the most commonly encountered neurological conditions. The authors address the conceptual, technical, and interpretive core knowledge needed for imaging the ...

From one of the world's leading experts, this absorbing narrative history of the changing structure of modern families shows how children can flourish in any kind of loving home.

The past few decades have seen extraordinary change in the idea of a family. The unit once understood to include two straight parents and their biological children has expanded vastly'same-sex marriage, adoption, IVF, sperm donation, and other forces have enabled new forms to take shape. This has resulted in enormous...

Contrived. Disingenuous. Phony.

Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake.

They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, qua...

For more than forty years Jan Gehl has helped to transform urban environments around the world based on his research into the ways people actually use - or could use - the spaces where they live and work. In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people.

Taking into account changi...

How do we accommodate a growing urban population in a way that is sustainable, equitable, and inviting? This question is becoming increasingly urgent as we face diminishing fossil-fuel resources and the effects of a changing climate while global cities continue to compete to be the most vibrant centres of culture, knowledge, and finance. Jan Gehl has been examining this question since the 1960s, when few urban designers or planners were thinking about designing cities for people. But given th...

In her twelfth year, Kirabo, a young Ugandan girl, confronts a piercing question that has haunted her childhood: who is my mother? Kirabo has been raised by women in the small village of Nattetta—her grandmother, her best friend, and her many aunts, but the absence of her mother follows her like a shadow. Complicating these feelings of abandonment, as Kirabo comes of age she feels the emergence of a mysterious second self, a headstrong and confusing force inside her at odds with her sweet a...