Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

This book is the result of forty years of collaboration between the University Foundation for Development Cooperation (USOS) at the University of Antwerp and its partner institutes in the Global South. The book seeks to formulate some answers to the devastating effects of climate change, biodiversity loss, extractivism, social exclusion and growing inequalities by highlighting the lives, practices and struggles of local and indigenous communities, and from disciplines as varied as design scie...

Situated within the vast Karakum desert of western Central Asia, the Merv oasis exhibits a trove of archaeological sites, owing to its rich ancient and medieval history. Likely due to its strategic location along the historic Silk Roads, the oasis boasts no less than three distinct urban sites, each corresponding to a different period.

During the Islamic Golden Age (8th-13th centuries CE), the city of Merv flourished as a significant centre of Islamic scholarship and occasionally served as a ...

Situated within the vast Karakum desert of western Central Asia, the Merv oasis exhibits a trove of archaeological sites, owing to its rich ancient and medieval history. Likely due to its strategic location along the historic Silk Roads, the oasis boasts no less than three distinct urban sites, each corresponding to a different period.

During the Islamic Golden Age (8th-13th centuries CE), the city of Merv flourished as a significant centre of Islamic scholarship and occasionally served as a ...

Emmi Salonen is a graphic designer, creative director and educator. She founded London-based Studio Emmi in 2005.

Her work centres Positive Creativity – the idea that design can connect people, foster wellbeing and support sustainable choices. Emmi developed the Creative Ecosystem model to help reduce stress and burnout. A leading advocate for creative wellbeing, she speaks internationally at academic institutions and conferences.

Her commitment is grounded in both experience and research...