Politicians employ a wide range of strategies to achieve their goals - and language is one of them. What impact does their language have on us, on their opponents, on the public opinion?

If language matters, then the interesting question naturally arises how politicians use language to their advantage? How do they use it to convince us of the truth of their views? These questions take us into the world of political framing, which has attracted a lot of attention in recent times and forms the...

An accessible introduction to ecological science, with nearly one-hundred events and developments explained. Features quotes from leading ecologists, scientists, philosophers and politicians, including Charles Darwin and Eugene Odum.

An Introduction to the Ancient World offers a thorough survey of the history of the ancient Near East, Greece and Rome. Covering the social, political, economic and cultural processes that have influenced later western and Near Eastern civilisations, this volume considers subjects such as the administrative structures, economies and religions of the ancient Near East, Athenian democracy, the development of classical Greek literature, the interaction of cultures in the Hellenistic world, the p...

Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory.

The authors present the material in an accessible s...

Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.Now in a new edition, Success with Business (formerly Success with BE...

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray's approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world.

This second edition offers:* A key fo...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

The People’s Republic of China began the 21st century with a new-and-improved public relations approach that was meant to counter anxieties about China’s role in the world while simultaneously showcasing the leadership’s policies to a domestic audience. Crucial to this communication strategy have been networked spectacles: elaborate mass event, designed to reconfigure organisations, ideas, and the relations between people.

In "Staging China", Florian Schneider analyses large-scale projec...

The subject of "international extradition" is not independently taught in legal education programs around the world, and still extradition remains today the most significant form of mutual assistance in criminal matters between States. This book provides a concise and clear description of extradition law and procedure based on a number of key principles and concepts (double criminality, rule of speciality, assurances) drawn from domestic extradition statutes, bilateral and multilateral treati...

Raymond Murphy's English Grammar in Use is the first choice for intermediate (B1-B2) learners and covers all the grammar you will need at this level. This book with answers has clear explanations and practice exercises that have helped millions of people around the world improve their English. It is perfect for self-study and can also be used by teachers as a supplementary book in classrooms.