For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

Bridging the gap between human physical therapy and veterinary medicine, Canine Rehabilitation and Physical Therapy, 2nd Edition provides vets, veterinary students, and human physical therapists with traditional and alternative physical therapy methods to effectively evaluate and treat dogs with various debilitating conditions. Coverage includes treatment protocols for many types of cutaneous, neurologic, and musculoskeletal injuries to facilitate a faster and more complete recovery. "Overall...

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.

Used widely in non-majors biology classes, The Tangled Bank is the first textbook about evolution intended for the general reader. Zimmer, an award-winning science writer, takes readers on a fascinating journey into the latest discoveries about evolution. In the Canadian Arctic, paleontologists unearth fossils documenting the move of our ancestors from sea to land. In the outback of Australia, a zoologist tracks some of the world’s deadliest snakes to decipher the 100-million-year evolution...

A comprehensive approach to modern caries managementThis systematic approach to modern caries management combines new, evidence-based treatment techniques with the scientific underpinnings of caries formation, providing an in-depth review for both clinicians in daily practice and students advancing in the field. Beginning with patho-anatomic changes in the dental hard tissues, Dental Caries: Science and Clinical Practice goes on to cover non-invasive, minimally invasive, and more aggressive i...

The Japan Foundation has been engaged in a various cultural initiatives with the objectives of deepening understanding of Japan overseas and promoting mutual understanding between Japan and other countries. We believe it is important that our work, including our work in Japanese education, proceeds in a way that encourages mutual understanding between people in situations where international cultural exchange takes place. This coursebook, Marugoto: Japanese Language and Culture, was developed...

Connect to World History content with an accessible, student-friendly text built on the principles of Understanding by Design.

Half boy. Half God. All Hero. Look, I didn't want to be a half-blood. I never asked to be the son of a Greek God. I was just a normal kid, going to school, playing basketball, skateboarding. The usual. Until I accidentally vaporized my maths teacher. Now I spend my time battling monsters and generally trying to stay alive.

Since the end of the Cold War China and Japan have faced each other as powers of relatively equal strength for the first time in their long history. As the two great powers of East Asia the way they both compete and cooperate with each other and the way they conduct their relations in the new era will play a big part in the evolution of the region as a whole. This textbook explores in detail the ways in which politics has shaped the thinking about history and identity in both China and Japan ...

*Major New York Times Bestseller

*More than 2.6 million copies sold

*One of The New York Times Book Review's ten best books of the year

*Selected by The Wall Street Journal as one of the best nonfiction books of the year

*Presidential Medal of Freedom Recipient

*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahn...