For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

Fundamentals of Sustainable Development is an accessible and interdisciplinary textbook that introduces the concept of sustainable development to students from across the disciplines from economics, management, teacher education, arts and humanities to the natural and social sciences. The impact of development needs to be considered beyond the narrow focus of economic, ecological or social concerns. This new edition builds upon the second edition’s user-friendly and comprehensive overview o...

What a rare mushroom can teach us about sustaining life on a fragile planetMatsutake is the most valuable mushroom in the world-and a weed that grows in human-disturbed forests across the northern hemisphere. Through its ability to nurture trees, matsutake helps forests to grow in daunting places. It is also an edible delicacy in Japan, where it sometimes commands astronomical prices.

In all its contradictions, matsutake offers insights into areas far beyond just mushrooms and addresses a cru...

The 10th anniversary edition of the classic guide to handling life's toughest conversationsWhat is a difficult conversation?Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend, apologizing. We all have conversations that we dread and find unpleasant. But can we develop the skills to make such situations less stressful and more productive?Based on fifteen years of research and consultations with thousands of people, Difficult Conversations pinpoints what works.

It t...

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from ...

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...

Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.