Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

This is the first textbook in this field of increasing importance for the food and cosmetics industries. It is indispensable for future students of food technology and food chemistry as well as for engineers, technologists and technicians in the food industries. It describes the principles of food physics starting with the very basics - and focuses on the needs of practitioners without omitting important basic principles.

It will be indispensable for future students of food technology and foo...

Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Completely updated, revised and redesigned in colour throughout, this classic bestselling text provides a concise introduction to the fundamentals of animal behaviour. It covers genetics, physiology, motivations, learning and cognition, through to social and reproductive behaviours, abnormal behaviour and human-animal interactions.

Completely updated, revised and redesigned in colour throughout, this classic bestselling text continues to provide a concise introduction to the important fundame...

'Your crop shows you the quality of your soil'

Farmers pay a lot of attention to their crops. But it's all happening just underneath your feet: a crop is just a reflection of soil fertility. Management of the soil is at least as important as your crop management. Soil Signals provides you with the tools to optimise your soil management.

The soil is the foundation of your farm. To keep it fertile and healthy, you should have a good basic knowledge of the soil. This starts with literally feelin...

Master organic chemistry with the help of this proven best-seller! John McMurry's ORGANIC CHEMISTRY is consistently praised as the most clearly written book available for the course. In John McMurry's words: "I wrote this book because I love writing. I get great pleasure and satisfaction from taking a complicated subject, turning it around until I see it clearly from a new angle, and then explaining it in simple words." Through his lucid writing and ability to show the beauty and logic of org...

Landscape architects rely on images to explore ideas and to communicate them to others. Their designs range from large-scale master plans and strategic visions, through to specific vegetation and precise construction details. Concepts and creative solutions are developed, refined, and explained on paper.

This handbook focuses on areas which, even in the age of digital media, remain foundations of the profession: drawing, graphics, and projections. Both instructional and inspirational, it cove...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...

This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...

Well-written, readable, and superbly illustrated, Cellular and Molecular Immunology, 10th Edition, continues the tradition of excellence established through multiple editions of this bestselling text. Offering an unparalleled introduction to this complex field, it retains a practical, clinical focus while updating and revising all content to ensure clarity and comprehension, bringing readers fully up to date with new and emerging information in this challenging area. It's an ideal resourc...