This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Werken met kleuters is een vak apart en bewegingsonderwijs is een apart vak. Die twee gecombineerd verdienen een eigen boek. Een bundeling van veel bestaande theorie over kleuters, over het hoe en waarom van bewegingsonderwijs en vooral over het vakkundig begeleiden van ‘kleuters in beweging’.

Het lezen en toepassen van de kennisbasis helpt je bij het voorbereiden, verzorgen en evalueren van de lessen bewegingsonderwijs specifiek met kleuters. Het het boek en de bijbehorende extra's (boek...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

Zuidoost-Azië is op het eerste gezicht een regio vol diversiteit. Elf grote en kleine natiestaten, een veelheid aan religies, talen en culturen, en belangrijke geografische en ecologische verschillen lijken dit te bevestigen. In deze eerste Nederlandstalige geschiedenis van dit gebied laat Henk Schulte Nordholt deze diversiteit tot haar recht komen, maar gaat hij ook op zoek naar wat de regio verbindt.

Anders dan India en China kende Zuidoost-Azië geen rigide hiërarchie en grote imperiale...

Sheila Jasanoff charts society’s embrace of technological solutions and technology’s complex interplay with ethics and human rights. She dissects the ways in which we delegate power to technological systems and asks how we might regain control. From GMOs to gene therapy, biomedicine has challenged traditional definitions of life and death and raised difficult questions, such as who owns our genetic information.

The Internet has redefined privacy with social media and search giants operati...

The world's leading reference in hematopathology returns with this completely updated second edition. Authored by international experts in the field, it covers a broad range of hematologic disorders -- both benign and malignant -- with information on the pathogenesis, clinical and pathologic diagnosis, and treatment for each. Comprehensive in scope, it's a must-have resource for both residents and practicing pathologists alike.

Authored by the chief architects of the WHO classification in neo...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

The Wiley-Blackwell Companion to World Christianity presents a collection of essays that explore a range of topics relating to the rise, spread, and influence of Christianity throughout the world. Features contributions from renowned scholars of history and religion from around the worldAddresses the origins and global expansion of Christianity over the course of two millenniaCovers a wide range of themes relating to Christianity, including women, worship, sacraments, music, visual arts, arch...

Fashionpedia is the ultimate fashion bible, containing thousands of fashion items for more efficient and productive brainstorming. Designed to be as visually driven as the people who use it, Fashionpedia contains thousands of fashion items, converting unapproachable technical terms on style, material and production into beautiful charts and infographics. Whether you're an industry insider or a fashion connoisseur, Fashionpedia is all you'll ever need to navigate the fashion scene.

This ground-breaking work, originally published 15 years ago, continues to serve as the primary reference on the theories of omission potential and translational contact in sign language interpreting. In the book, noted scholar Jemina Napier explores the linguistic coping strategies of interpreters by drawing on her own study of the interpretation of a university lecture from English into Australian Sign Language (Auslan). A new preface by the author provides perspective on the importance of ...