Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.

This is a user-friendly and comprehensive beginner Indonesian book and a great way to learn Indonesian. Divided into 28 graded lessons, Basic Indonesian provides fill-in-the-blank exercises, quizzes, word puzzles and question-and-answer practices to reinforce Indonesian language learning. Extensive cultural notes are provided along with detailed tips on etiquette and appropriate cultural behavior in the world's largest Islamic society.

It has been made to fill the need for a one-volume Indone...

Designed to cover the first term in a 3-year course, the New Practical Chinese Reader (NPCR), Volume 1 Textbook aims to develop the student’s ability to communicate using Chinese through the study of language structure and function, related cultural knowledge, and training in listening, speaking, reading and writing skills. Each lesson contains Text, New Words, Notes, Conversation Practice, Reading Comprehension, Phonetics, Grammar, Characters and Cultural Notes. The NPCR series uses severa...

'Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird.'A lawyer's advice to his children as he defends the real mockingbird of Harper Lee's classic novel - a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s.

Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD).

It goes on to dis...

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...

The Catcher in Rye is the ultimate novel for disaffected youth, but it's relevant to all ages. The story is told by Holden Caulfield, a seventeen- year-old dropout who has just been kicked out of his fourth school. Throughout, Holden dissects the 'phony' aspects of society, and the 'phonies' themselves: the headmaster whose affability depends on the wealth of the parents, his roommate who scores with girls using sickly-sweet affection.Lazy in style, full of slang and swear words, it's a novel...

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...