Harness the power of "zero transaction costs" to ensure long-term success in every new business propositionVeteran venture capitalist Dermot Berkery has come up with a completely new construct for spotting the great business propositions of tomorrow using fundamental economics-transaction cost economics-and he shares all his secrets with you in The Zero Transaction Cost Entrepreneur.Eliminating transaction costs between customers and businesses can transform the customer experience and unleas...

Develop better medical devices using the latest fluid mechanics tools and techniques. This thoroughly revised textbook combines the physiological aspects of the cardiovascular and pulmonary systems with cutting-edge fluid mechanics concepts. The book covers all major organ systems and includes detailed illustrations and clinical examples that clearly show the applications of fluid mechanics to biomedical engineering situations. Students will learn to integrate fluid mechanics principles into ...

"Every business leader intuitively recognizes that Artificial Intelligence and Analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-Suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonald's, we're acting on the framework outlined in this book."

--Chris Kempczinski, CEO McDonald's "The future of b...

This rare intimate look at Jack Bogle and his world-changing investment organization provides invaluable lessons for investors, for business leaders, and for historians of finance

One of the world's largest, fastest-growing, and most trusted investing institutions, Vanguard serves over 30 million clients, manages more than eight trillion dollars, and is an influential industry disruptor.

Now, Charles D. Ellis-referred to by Money magazine as "the wisest man on Wall Street"-reveals the story...

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

Brukner & Khan's Clinical Sports Medicine is the world-leading title in sports and exercise medicine, providing an authoritative foundation for clinicians and students. This complete practical guide to physiotherapy and musculoskeletal medicine covers all aspects of diagnosis and contemporary management of sports-related injuries. The Fifth Edition has been expanded to accommodate a much higher level of evidence-based content. It reflects the huge amount of new research and significant change...