Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Mapped to the 2018 NMC Standards, this book covers the key components of medicines management and optimisation that pre-registration nurses working in all fields need to know, using a scenario-based approach to illustrate how each topic relates to nursing practice - from injections and dosing to safety and ethics.

Revised edition of the author's Social work with older adults, c2014.

In Continuous Architecture in Practice, three leading software architecture experts update the classic practices of the discipline for contemporary environments, software development contexts, and applications. Coverage includes:

- Discover what has changed, and how the role of the architect must change

- Reflect the quality attributes of today in evolvable architectures

- Understand team-based software architecture, and architecture as a GÇ£flow of decisionsGÇ¥

- A...

Ideal for students with little or no background in philosophy, Ethical Choices provides a concise, balanced, and accessible introduction to a wide range of ethical theories and perspectives, complete with compelling case studies that are carefully matched with the theoretical material